Campaign · 2025
SportsFusion
One youth sports brand, carried across every surface a child touches.
Overview
One youth sports brand, carried across every surface a child touches.
SportsFusion runs coaching, camps and parties for young footballers, and I handle the creative across all of it. The system holds together from a welcome-pack brochure parents read at home to a pull-up banner on a touchline and the kit a child wears on the pitch. Black, gold and a bright royal blue carry everything, with a blocky sans-serif headline that reads from across a sports hall. No redrawing between formats — the same mark, type and palette land on print, digital and garment.
Decisions that mattered
One system, every surface
The same palette and headline device carry across a brochure spread, a pull-up banner, social posts and a matchday kit — no format gets its own look.
Print that earns its place
The welcome pack is built to be kept — structured grids, real session times and a quote page that frames the child, not the club.
