Branding · 2024
Forest Lodge
A hotel mark quiet enough for the room.
Overview
A hotel mark quiet enough for the room.
Forest Lodge is the kind of place where the stationery sits on the desk and you notice it later. The mark is a geometric FL cut-through — sharp angles with a small anchor — laser-cut and foil-stamped in a warm copper. Everything else is uncoated stock, generous margins and one charcoal sleeve. No photography, no tagline; the materials do the talking.
Decisions that mattered
Quiet by design
A single foil monogram on uncoated stock is enough at this end of the market — anything louder would cheapen it.
One accent, one sleeve
Copper on cream, with a charcoal card sleeve, holds the whole system together without a palette to manage.