Branding · 2024
Ceilafix Ceilings
A trades brand that is visible at 30mph.
Overview
A trades brand that is visible at 30mph.
Ceilafix needed to look like a real operation, not a man in a van. The mark is a double C monogram that reads instantly from across a car park. One orange pinstripe does all the colour work on the livery, keeping it cheap to apply across a growing fleet, while the same mark stamps onto quotation folders, business cards, site boards and a branded hard hat.
Decisions that mattered
Reads at a glance
A circular monogram and a stacked wordmark survive being seen at speed and at distance.
One stripe, no panels
A thin pinstripe is cheaper and cleaner than a full colour wrap and still makes the van feel designed.
